With so many social media cross-channel platform management tools available, it is difficult to know which platform best suits your business and its needs. You undoubtedly know that spending hours a day on your social media is not providing the ROI you desire, but you also know how important social media is to your marketing strategy. This is where a social media management tool comes in and takes a well deserved space in your toolkit. This tool will help you take your social media marketing strategy to the next level by providing invaluable insights and irreplaceable scheduling along with performance across all of your social media channels.
There is only one tool we trust with our ever evolving social media marketing strategy and that tool is SEMrush, a cross-channel social media management tool that allows users to manage all of their social media accounts in one place. Whether you want to schedule, publish or analyse SEMrush has got it all. Below we will give you an insight to how it will send your social media marketing strategy into space.
Brand Monitoring Tool
SEMrush “Brand Monitoring Tool” provides you with an easy way to track your brand’s online reputation, whilst managing your public relations on a daily basis. By doing this it allows you to understand how your audience and perceive your brand, along with knowing where your business is being mentioned.
Additionally, you will be able to see any negativity that you’re receiving straight away, which can allow you to figure out why that certain mention has a problem with your brand. Plus, if your aiming to achieve more brand awareness and build up your brand name, you can also use this tool to measure the trends of your brand mentions over time.
Example Brand Monitoring – SEMrush
Publishing
SEMrush social media publishing tools allow users to schedule, draft and post messages to Facebook, Twitter, Google Plus and LinkedIn simultaneously from a single, easy to use compose window.
Example Compose Window – Sprout Social
Automated Scheduling
Simplify and reduce the time spent publishing with SEMrush and add content to the publishing queue for automated future delivery. This integrated technology determines optimal post times for content to maximise engagement.
Social Media Calendar
A real must for keeping track of your social media publications, SEMrush’ integrated social media calendar allows users to view and manage all of their scheduled posts across multiple profiles and channels.
Social Media Poster – SEMrush
Social Media Tracker
Below is an overview of your selected company’s audience size, posting activity and engagement on each social media platform. You can arrange the graph based on the column headers; Audience, Activity, and Engagement. These 3 options are an easy way to see where your selected company has the biggest audience, where they post most frequently and where they see the most engagement. This data is paramount in re-evolving your social media content marketing strategy as well as being perfect for monitoring your competitors.
Top Content
In the Top content section below it shows yours or your competitors most engaging posts. You’ll be able to see your most popular Facebook post, Tweet, YouTube video, and Google Plus update based on engagement. You can sort these posts by Total Engagement which tells you what post had the highest overall impact, and Engagement Rate which shows you which post received the largest impact in relation to the size of your audience. This will enable you to have a clear understanding of what is working for your competitors and how you compare.
SEMrush is made to support more strategic decisions rather than to constantly look at competitors, so make sure you take advantage of all that SEMrush has to offer. SEMrush is the most versatile SEO and PPC tool on the market. Once you know how to use the tool there isn’t anything your restricted to.